About Us

Reaching the Fastest Growing Population in the Rochester Region

55 PLUS – For Active Adults in Rochester is the first-ever magazine designed to meet the needs of readers who are 55 years of age and older. The bi-monthly publication celebrates life after 55. It focuses on health, finance, travel, leisure, housing and family. It brings profiles of local people, feature stories on active adults and articles discussing a wide variety of topics concerning the Baby Boomers generation.

55 PLUS — A Magazine For Active Adults in Upstate New York

• 25,000 copies distributed
• 100,000 readers
• Six issues / Year
• Free and Paid Distribution

About US

■ Rochester region’s only magazine targeting active adults, one of the fastest growing population groups in the region.
■ Mailed to most area physicians, owners/managers of large businesses, healthcare professionals, consumers, subscribers to In Good Health–Rochester’s Healthcare Newspaper.
■ Available at no charge at more than 1,000 drop off locations in the area, including doctor’s offices, libraries, hospitals, assistive-living sites, fitness clubs and Wegman’s stores, among other locations.
■ Exclusive editorial content written by local authors.
Published by In Good Health–Rochester’s Healthcare Newspaper